'Zheng Zhi' is the second spot in TBWA\China's campaign for the 2008 Beijing Olympics. The idea behind the campaign was to create a "poetic, sophisticated, awe-inspiring" Olympics campaign that embraces Adidas' brand positioning "Impossible is nothing". The ad uses a mixture of live action and pencil, not dissimilar to the pencil filtered music video for 80s pop song 'Take on Me' by A-Ha. The spot stars Chinese national football team captain and Charlton Athletic midfielder Zheng Zhi.
Não gosto de futebol mas este anúncio é estimulante e inspirador
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